Five Great Reasons!

Your customers are your greatest assets. The ability to effectively communicate with and extract as much value as possible from your customers is vital to your company's success - not only online, but off-line as well. Email is the perfect vehicle to build lifetime relationships with your customers. Everest Opt-in Email Brokers help you build your database of clients, customers and prospects creating targeted direct e-marketing campaigns with information and offerings specific to each customer's interests. With precision Opt-In Email (5-15%), your responses will far surpass those of banner advertising (0.25%) or traditional direct mail (0.5-1.5%). In addition to a greater response rate, a direct e-mail marketing campaign costs only a fraction of more traditional methods of marketing enabling you to achieve outstanding results while investing only a small amount of time and an even smaller amount of money.

1. It's Inexpensive

Email marketing is an affordable way to stretch a tight marketing budget - and whose isn't these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per e-mail.

2. It's Effective

Email marketing enables you to proactively communicate with your existing clients, customers and prospects instead of passively waiting for them to return to your Web site or business. It is a highly effective way to increase sales, drive site traffic and develop loyalty.

3. It's Immediate

Email marketing generates an immediate response. The call to action is clear: Click here "to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

4. It's Targeted

You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer and most appreciative of your content.

5. It's Easy

Everest Opt-in Email Brokers offers a turn-key, opt-in e-mail marketing solution designed and priced for both large and small businesses. For as little as $1,750 (50,000 names@3½¢) plus a one time set-up fee of $149, you can own a mailing list of 50,000 potential customers and begin sending your messages to this group right away.

What is Opt-in Marketing?

Opt-in or Permission Marketing is about catering to the needs and desires of the individual. Messages are wanted and are related to a topic that is of interest to the recipient. Permission Marketing helps you prove to your audience that your business is on their side, rather than the side of traditional marketing companies that engage in forcing unsolicited advertising campaigns on society.

The concept behind Permission Marketing is very simple: offer consumers the opportunity to volunteer to receive marketing materials via email. In turn, recipients will be more likely to pay attention to the messages they receive, and more likely to give your company's service or product a try. Offer an incentive, such as free vital information, special subscriber only discounts or a free sample, and you have laid the foundation for a long-term, interactive Web-based marketing campaign supported by a large and loyal following.

How does it Work?

The first step in beginning a Permission Marketing campaign is the careful development of an incentive system. It is general knowledge that people want compensation for their time. In order to attract and retain a following, a participation bonus must be provided, be it subscriber discounts, special information, gift certificate or cash prizes. Consider the general demographics of the target audience and select what seems appropriate. Just be certain that the incentive is clearly identified and labeled so recipients will not miss it.

Once an appropriate incentive is developed, the next step involves approaching prospects. When presenting the opportunity to them, it is necessary to be truthful about your aims and to explain in detail the purpose and expected duration of the project.

After gaining a willing audience, the marketing begins. Since the group has essentially agreed to listen in exchange for an incentive, all efforts can be placed on praising the marketed item without the typical concern over losing the target audience. As time passes, customers are gradually given more and more marketing material to consider. After a while, they may find themselves preferring your product brand and recommending it to their colleagues, friends and family. Eventually, Permission Marketers can leverage the attention they have gained and transform consumer behavior into profits.

Permission Marketing Benefits

Permission Marketing provides benefits all around. The consumer receives clear, concise information on a topic of interest, while the Marketer is able to extol his company within the safe bounds of an interested audience.

Not surprisingly, Permission Marketing appears to be working well. Investigations have suggested that it is a highly effective and reliable means of spreading information. In fact, independent Internet research firm Forrester Research, predicts that by 2004 marketers will be sending more than 200 billion emails annually to take advantage of the medium's cost effectiveness and reliability.